BRANDING PROJECT

ABOUT

We developed an identity for a luxury gold jewelry brand, our goal was to encapsulate sophistication and timelessness. The brand targets a high-end market, promising both exclusivity and unmatched quality.

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Execution:

• Logo Design: We designed a typographic logo that is both elegant and modern, emphasizing the brand’s upscale aesthetic.

• Color Scheme: Adopted a color palette of sand and gold-inspired yellows, reflecting the luxurious and premium nature of the jewelry.

• Packaging: The packaging was crafted to mirror the refined color scheme and enhance the unboxing experience, reinforcing the brand's commitment to quality.

This strategic branding revitalized the brand's image, effectively attracting luxury clientele and boosting sales. The distinctive use of colors and typography helped in carving out a unique space in the luxury jewelry market.